Se o marketing adapta um negocio ao mercado o que que fazem as empresas que se adaptam ao consumidor? Fazem Consumering. Um blog de artigos sobre como transformar uma empresa comercial num negocio de produtos preferidos pelos consumidores.


Quando a imagem de marca estiver obsoleta

Será substituída pela diversidade de marca-próprias.

O custo de produção e o acesso à distribuição eram barreiras à entrada de concorrentes que sustentavam o valor das marcas.
Na Internet, tal como nos supermercados, os produtos de marca branca retiram às marcas o valor da escassez, de serem os únicos capazes de ter um produto bem embalado.

o blog Consumering encontrou uma nova morada.


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